Top Story


Home >> Media - Radio >> Article

“Radio is enormously powerful in different ways than television”

Font Size   16
“Radio is enormously powerful in different ways than television”

Joanna McCrostie, Group Head of Commercial Production at GCap Media Plc, UK, feels that the creative opportunities of the medium have not been fully exploited. Radio can deliver messages in such close proximity to purchase that a consumer could just go out and buy a product. Television can’t get that close, she says.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve