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‘The licence fee issue is a brick wall that robs Radio of the chance to show prolific growth’

15-April-2005
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‘The licence fee issue is a brick wall that robs Radio of the chance to show prolific growth’

With three or four stations and 10 million plus listeners, all sound the same. But with 20 stations, one would be forced to selectively target listeners with a variety of radio stations, says Vehrnon Ibrahim, National Programming Head of Red FM. He says that accurate information can help radio prove that it is an effective medium for advertisers, and advocates people metering-type research for listenership.

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