3rd India Radio Forum seeks to ‘Pump up the volume’

3rd India Radio Forum seeks to ‘Pump up the volume’

Author | exchange4media News Service | Thursday, May 01,2008 8:39 AM

3rd India Radio Forum seeks to ‘Pump up the volume’

Mumbai will play host to the 3rd India Radio Forum, which is scheduled to take place on May 30, 2008. The theme for the Forum this year is ‘Pump up the volume: Integrate, innovate and evolve’. Organised by Partners in Media Asia, the event promises to provide an excellent venue for radio professionals and the advertising fraternity to discuss current issues concerning the rapidly burgeoning radio industry in the country. Partners in Media Asia is a Singapore-based company specialising in media-related conferences.

In light of the changing trends of the radio industry, this year’s Forum content has been tailored to meet these evolving requirements. Commenting on this year’s session topics, Rajika Mittra, Sales Director, Partners in Media, said, “As is the case every year, this year’s session topics have been designed, through careful research, to be as relevant as possible to the current needs of industry executives.”

“It is our aim that the sessions organised at the Forum, whether it is the presentations given by international industry experts or issues debated in our panel sessions, would enlighten and inspire professionals to propel the industry to greater heights,” Mittra added.

This year’s Forum presentations would feature topics ranging from creativity in the 21st century, branding strategies in a cluttered market to insights of audience management studies from around the globe. Speakers at the India Radio Forum 2008 would include Brand Support’s founder, Christoph Pöschl; Creative Animal International’s President, Doug Harris; Germany’s Radio FFN’s Programme Director, Ina Tenz; and RadioGuru’s founder and owner, Palle Bo.

In addition to the international speakers, familiar voices in the Indian radio industry would also take part in various panel discussions on ‘Balance Sheet: Giving Advertisers More Bang for their Buck’, ‘Let Us Hear It: What do Advertisers Want?’, ‘Show Me the Money: Finding Revenue on Radio’, and the India Radio CEO dialogue on the ‘State of the Industry: Challenges & Opportunities’.

Another session on which direction the industry would take in the next five years would be moderated by Atul Phadnis, CEO, Media E2E and have speakers like Abraham Thomas, COO, Red FM; Anil Srivatsa, COO, Radio Today; Apurva Purohit, CEO, Radio City; Prashant Pandey, CEO, Radio Mirchi; Tarun Katial, COO, Big FM; Vineet Singh Hukmani, CEO, Radio One; and Zohra Chatterji, Joint Secretary, Ministry of Information & Broadcasting.

Since its inception three years ago, the India Radio Forum has managed to highlight the importance of radio in the general media consumption, from both the consumers’ and advertisers’ points of view.

“The core of the Forum has always been a celebration of the importance of radio in the media industry. In line with this, radio has, no doubt, always been the voice of the Forum, and we take great pride in being able to inform and update local and international FM players about the growth and impact of the FM industry in India,” Mittra said.

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