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RAM ratings week 52: Radio City maintains lead in Mumbai and Bangalore

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 RAM ratings week 52: Radio City maintains lead in Mumbai and Bangalore

Data from RAM subscribers for Week 52 (December 14-20) is in and there is not much movement as compared to the previous weeks. Radio City continues its lead in Mumbai and Bangalore, while Fever FM and Radio Mirchi also managed to continue leading in Delhi and Kolkata respectively.

Radio City 91.1 FM’s share remained static as compared to last week at 19 per cent. Big FM lost out on 1 per cent point to end with 17.3 per cent. Radio Mirchi, Fever 104 FM, Red FM, Oye FM and Radio One saw their market share increase slightly. TSL or Time Spent Listening also went up slightly for Mumbai in Week 52.

Week 52 saw a bit of shuffling in Delhi as Big FM slipped from third place to below Radio City with 11.3 per cent marketshare, as Radio City rose to 11.9 per cent market share. Other players like Red FM, Oye FM, Radio One and Hit 95 FM gained marginal marketshare. Radio Mirchi lost marginal share but managed to maintain its second place spot.

Friends FM saw the most movement in terms of share as its per cent share decreased to 5.9 per cent from 6.5 per cent. Radio Mirchi 98.3 FM continued to maintain top spot with 21.1 per cent marketshare followed by Big FM with 16.1 per cent, with Radio one occupying third spot with 11.1 per cent.

Fever FM, Radio One and Red FM gained in marketshare though they failed to dislodge Radio City and Big FM from the first and second spot respectively. Bangalore once again saw the highest TSL with 21.24, marginally higher than 21.22 last week.

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<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

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