Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RAM ratings week 52: Radio City maintains lead in Mumbai and Bangalore

13-January-2015
Font Size   16
Share
 RAM ratings week 52: Radio City maintains lead in Mumbai and Bangalore

Data from RAM subscribers for Week 52 (December 14-20) is in and there is not much movement as compared to the previous weeks. Radio City continues its lead in Mumbai and Bangalore, while Fever FM and Radio Mirchi also managed to continue leading in Delhi and Kolkata respectively.

Mumbai
Radio City 91.1 FM’s share remained static as compared to last week at 19 per cent. Big FM lost out on 1 per cent point to end with 17.3 per cent. Radio Mirchi, Fever 104 FM, Red FM, Oye FM and Radio One saw their market share increase slightly. TSL or Time Spent Listening also went up slightly for Mumbai in Week 52.

Delhi
Week 52 saw a bit of shuffling in Delhi as Big FM slipped from third place to below Radio City with 11.3 per cent marketshare, as Radio City rose to 11.9 per cent market share. Other players like Red FM, Oye FM, Radio One and Hit 95 FM gained marginal marketshare. Radio Mirchi lost marginal share but managed to maintain its second place spot.

Kolkata
Friends FM saw the most movement in terms of share as its per cent share decreased to 5.9 per cent from 6.5 per cent. Radio Mirchi 98.3 FM continued to maintain top spot with 21.1 per cent marketshare followed by Big FM with 16.1 per cent, with Radio one occupying third spot with 11.1 per cent.

Bangalore
Fever FM, Radio One and Red FM gained in marketshare though they failed to dislodge Radio City and Big FM from the first and second spot respectively. Bangalore once again saw the highest TSL with 21.24, marginally higher than 21.22 last week.
 

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve