Top Story

e4m_logo.png

Home >> Media - Radio >> Article

I&B Minister Arun Jaitley hints at Phase III expansion of radio this financial year

26-November-2014
Font Size   16
 I&B Minister Arun Jaitley hints at Phase III expansion of radio this financial year

I&B Minister Arun Jaitley said on Monday that the government fully intends to  execute Phase III expansion of radio, as per media reports.

Jaitley said, “Some aspects are being considered between the I&B Ministry and the Regulator. And I’d like to see that happen quiet early.”

Commenting on FM phase III he said, “If I could have my way, it should be in this financial year because I now speak in both capacities. March 31st and some more revenue to the government has some relevance to me.” In context of the next Budget, Jaitley said that he has an additional reason to hurry up the process.

Reports state that on the proposal to allow broadcast of news on private FM radio stations, he said, "Let me consider this at length."

On the proposal to turn PCI into a Media council and whether he was in favour of it, Jaitley said such "drastic steps" are taken only if there is a menace. "The system is working fairly well," he added. On the topic of Prasar Bharati, Jaitley said the news programmes of Doordarshan cannot afford to have "TRP centric shrillness", which was a reference to private news channels.
He was quoted saying, "The shrillness of the private news channels actually gives to the print media an opportunity to strike back. Because the volume of news is getting lost. That I have created this news today and therefore must build it over the next three days, that's the policy of a private channel. So conventional news, in which there will be forty news items....so why can't Prasar Bharati news channels go in and look for that space. After all what does the BBC do." 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video