Top Story


Home >> Media - Radio >> Article

Govt releases confirmation of Phase III auctions in 69 existing cities

Font Size   16
 Govt releases confirmation of Phase III auctions in 69 existing cities

The government has released an official statement on the Phase III partial auctions, confirming the same.

“The Union Cabinet chaired by the Prime Minister, Shri Narendra Modi, today gave its approval for conduct of FM Phase-Ill auctions and migration (renewal) of Private FM Radio licenses from Phase-II to Phase-Ill in 69 existing cities for 135 channels,” reads the statement. The auctions will be carried out in an ascending e-auction basis, as was earlier suggested by TRAI. The cabinet has also given approval to migration (renewal) of private FM Radio licenses from Phase-II to Phase-Ill on payment of migration fee according to TRAI recommendations.

The statement further goes on to say that an estimated Rs 550 crore revenue will be added to the exchequer on successful auctions of all proposed channels. More importantly, it will help to decide on market price for new frequencies under Phase III, which is linked to the migration fee as per the TRAI formula.

As of now, with the implementation of two phases of private FM Radio, namely Phase I (1999-2000) and Phase II (2005-06), there are 243 private FM channels in operation in 86 cities of the country, spanning 26 States and 3 Union Territories.

Hitesh Sharma, Executive President of ENIL, which runs Radio Mirchi, said, “We are very excited. It has been something we have been waiting for three years.”

Apurva Purohit, CEO of Radio City 91.1 FM, also expressed her pleasure. “This paves way for the smooth conduction of the auctions and heralds a new era in the FM landscape. Cabinet giving the go ahead means that the Phase III rollout which has been delayed for more than two years can finally happen this fiscal. It is the much awaited fillip and we are all happy with the movement forward,” she said.

“This approval is critical for the industry since some of the licenses were getting over on March 31 2015. We are extremely happy and excited with this development and we look forward to the early culmination of the e-auction process,’’ said Nisha Narayanan, COO of Red FM.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions