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‘The radio industry has to experiment… diversify into differentiated content’

‘The radio industry has to experiment… diversify into differentiated content’

Author | exchange4media News Service | Friday, Apr 02,2010 8:26 AM

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‘The radio industry has to experiment… diversify into differentiated content’

“Currently, we don’t experiment and are too cautious. The radio industry has to experiment, we have to diversify into differentiated content. There is enough space for all, irrespective of the number of channels. The unfortunate part is that we may be nine stations in the same city, but we are targeting the same TG and playing the same songs,” says Nisha Narayanan, Senior Vice President, Red FM. More

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