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TODAY´S NEWS

‘Radio has become more of a companion’

‘Radio has become more of a companion’

Author | exchange4media News Service | Monday, Jul 06,2009 8:00 AM

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‘Radio has become more of a companion’

“FM radio has become more interactive now… radio has become more of a companion, and with the launch of mobile phones with FM feature, people are beginning to use it as a personal medium. Radio has become a platform for listeners to become involved through increased interactivity; today programming is all about capturing the city vibe,” says Neerja Dhillon, Station Director - Mumbai, Big FM. More

Tags: e4m

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