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"Marketers need to invest higher percentage of media spends in radio"

"Marketers need to invest higher percentage of media spends in radio"

Author | Saloni Surti | Friday, Sep 20,2013 8:55 AM

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"Marketers need to invest higher percentage of media spends in radio"

With cover prices of newspapers & subscription as well as ad rates of TV channels expected to go up sharply, radio can come in handy in optimising the business potential of clients, says B Surendar, COO, Red FM/ Suryan FM More

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