In a strategic move to capture a significant share of the growing sports market, Zzebra Public Relations has launched Zzebra Sports, touted as the country’s first integrated sports communications firm.
The company has roped in Sangeeta Kuriakos as Managing Partner for Zzebra Sports, who will be responsible for driving the growth of this new entity.
CP Thomas, Managing Director, Zzebra Public Relations Ltd, said, “Zzebra Sports will leverage Zzebra’s existing strengths in the sports industry and combine it with Sangeeta Kuriakos’ immense understanding of the sector to create a winning entity. The sports marketing and communication space in India is still at a nascent stage, and Zzebra Sports aims to take a leadership position and pioneer new benchmarks in sports communication.”
Sangeeta Kuriakos, Managing Partner, Zzebra Sports, added here, “The entry of global sporting brands and organisations into India is indicative of sports being a sunrise industry. With supremacy in cricket, and soccer, tennis and motorsports already occupying a large share of the mindspace, it is only a matter of time before we are a multi-sport nation catering to the entertainment needs of a large target audience, especially in the urban centres. I am pleased to join hands with Zzebra to lead and grow sports communication in the country and take advantage of the impending growth.”
Zzebra Sports will concentrate on delivering high quality strategic, content management, online reputation management, media advocacy, event management, branding and design frameworks and IP platform creation.
Zzebra Sports will be headquartered in Delhi with offices in other metros like Mumbai, Chennai, Kolkata, Bangalore and other top tier cities. Zzebra Public Relations is a leading communication consultancy headquartered in Mumbai and is part of Concept Group.