PRWatch WizSpk adds FMCG, retail, F&B & entertainment accounts to its kitty

WizSpk adds FMCG, retail, F&B & entertainment accounts to its kitty

Author | exchange4media News Service | Friday, Dec 20,2013 8:22 AM

WizSpk adds FMCG, retail, F&B & entertainment accounts to its kitty

WizSpk Communication | PR is poised for a strong beginning to 2014 with addition of multiple new brands to its portfolio. In little over a year, the agency has bagged a number of accounts across categories such as English GEC Star World Premiere, Parle Products, and bed & bath brand Portico New York, among others.

WizSpk was involved in the launch of Star World Premiere in September and continues to work on other five channels from the bouquet of English GEC and Movies – Star World, Star Movies, Fox Crime, FX and Star Movies Action.

The agency recently acquired the Parle Products business and will be strategising a 360-degree PR campaigns for all their products in the biscuits, confectionary and snacks portfolio.

WizSpk also bagged the strategic communication accounts for fashion designer label, Neeta Lulla Couture, enabling the launch of Neeta Lulla School of Fashion with WWI. In addition, the agency is also representing bed and bath brand Portico New York, jewellery retail brand AG Eternal Jewellery, and luxury wine brand Charosa from the HCC Group.

In the travel & tourism space, WizSpk is assisting Turkey Tourism in their social media activations in addition to conventional PR mandate. The agency has also acquired the mandate of promoting Tampa Bay, Florida, as the new tourist destination.

Commenting on the account wins, Anuja Choudhary, Founder-CEO, WizSpk said, “We are proud of the brands we have represented last financial year and glad to add some new interesting brands to our kitty. As a firm that specialises in integrated communications, the range of businesses represented by these recent wins also demonstrates our ability to work with brands across industries, helping them achieve their communications objectives by extending them what they truly deserve and not just mundane vanilla PR.”

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