Weber Shandwick has brought on board Bianca Ghose as Managing Editor for Mediaco, the agency’s content creation and distribution unit.
Based in New Delhi, Ghose will oversee the content development process for clients, working closely with Weber Shandwick’s Digital team to deliver an end-to-end solution that helps brands and organisations become content publishers.
Prior to Weber Shandwick, Ghose was one of four daytime news presenters at NDTV Profit, where she oversaw editorial tone of news bulletins. She began her broadcast career with CNBC TV-18, and previously served with Thomson Reuters, where she was part of a start-up team of journalists responsible for the launch of a newswire service for the Thomson One offering.
Commenting on Ghose’s appointment, Mabel Phoon, International Client Services Director, Weber Shandwick, Asia Pacific said, “Developing a team that sets a new bar for quality storytelling requires deep, specialised talent, and Bianca’s extensive media experience and expertise will bring just that. She will help sharpen our ability to counsel clients on the best way to engage with their stakeholders through myriad channels. We are delighted to have her join the team.”
Mediaco combines editorial planning and production, emerging technologies and paid media to support the discovery, creation and distribution and discovery of strategic content.