Corporate Voice | Weber Shandwick’s PR campaign for P&G’s brand Gillette has won an International Stevie Award for PR Campaign of the Year – Marketing Consumer Products at the 2010 International Business Awards (IBAs), otherwise known as the Stevie’s.
The winning campaign was called ‘Shave India Movement’ and tapped women and celebrities as influencers, encouraging men to shave while unveiling the Gillette Mach3 razor.
Commenting on the win, Shiv Reddy, CEO, Corporate Voice | Weber Shandwick, said, “It is a moment of great high for us as we take a lot of pride in our award winning history. At Corporate Voice | Weber Shandwick, we are in the business creating advocacy for our clients’ issues, products and services, organizations and brands. This win is also a reinforcement of the fact that advocacy works.”
Shweta Shukla, Associate Director & Head of External Relations, P&G India, added here, “We are delighted to see Gillette’s ‘Shave India Movement’ once again being recognised on such a prestigious platform like The 2010 International Business Awards. Public relations continues to be fundamental to brand building and a core pillar in all marketing campaigns at P&G, including being the source of holistic ideas such as the Gillette Shave India Movement.”
On the company’s continuous efforts towards creating path-breaking campaigns, Reddy said, “We strongly believe that creating path-breaking campaigns requires continuously challenging ourselves, and beating our own initiatives down with new ones, something which is a part of our culture today. We have a proven track record of creating award winning campaigns in India, which have been a result of innovative and strategic communication programmes our talented teams have produced in partnership with our clients. Going by the results of the campaign achieved, it is not out of place to expect it to win more international awards this year.”
Recipients of International Stevie Award trophies were selected from more than 1,700 entries received from organisations and individuals from over 40 countries. Honorees were selected after two rounds of judging by business professionals worldwide.
The IBAs are the only global, all-encompassing business awards programme honouring great performances in business. The awards will be presented to the winners at a gala dinner on September 27, 2010 in the Ritz-Carlton Hotel in Istanbul, Turkey.
Corporate Voice | Weber Shandwick’s Gillette ‘Shave India Movement’ has won a series of global awards, including the IPRA Golden World Award and India’s first PR Lions at the 57th Cannes International Advertising Festival last month.