Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Waggener Edstrom Worldwide firms base in India with new offices

17-November-2011
Font Size   16
Waggener Edstrom Worldwide firms base in India with new offices

A year after foraying into the Indian market with an office in Mumbai, Waggener Edstrom Worldwide, a multi-service communications agency, in on expansion mode and keen on establishing its presence in Delhi and Bangalore.

Madhuri Sen, Managing Director, Waggener Edstrom Worldwide, India, explained, “Our expansion in Delhi and Bangalore is integral to the long-term India growth strategy. The market response to Waggener Edstrom’s differentiated strategy in seamlessly integrating traditional platforms with digital influence platforms has been very positive.”

Waggener Edstrom India is also supported by their newly launched research that showcases trends in the communication landscape across India. The study interviewed over 50 marketing and communications professionals as well as 200 consumers across the country.

The study reveals that there is a growing shift away from print as digital media continues to gain influence among businesses – 94 per cent in 2011 versus 87 per cent in 2010. Digital spend is also expected to continue rising over the next 12 months with key areas of investment being corporate websites, social networking platforms and online news media.

Given the survey’s findings, Melissa Waggener Zorkin, CEO, President and founder, Waggener Edstrom Worldwide, said, “We want to be a digital powerhouse and we will do what it takes to be that.”

 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business