A year after foraying into the Indian market with an office in Mumbai, Waggener Edstrom Worldwide, a multi-service communications agency, in on expansion mode and keen on establishing its presence in Delhi and Bangalore.
Madhuri Sen, Managing Director, Waggener Edstrom Worldwide, India, explained, “Our expansion in Delhi and Bangalore is integral to the long-term India growth strategy. The market response to Waggener Edstrom’s differentiated strategy in seamlessly integrating traditional platforms with digital influence platforms has been very positive.”
Waggener Edstrom India is also supported by their newly launched research that showcases trends in the communication landscape across India. The study interviewed over 50 marketing and communications professionals as well as 200 consumers across the country.
The study reveals that there is a growing shift away from print as digital media continues to gain influence among businesses – 94 per cent in 2011 versus 87 per cent in 2010. Digital spend is also expected to continue rising over the next 12 months with key areas of investment being corporate websites, social networking platforms and online news media.
Given the survey’s findings, Melissa Waggener Zorkin, CEO, President and founder, Waggener Edstrom Worldwide, said, “We want to be a digital powerhouse and we will do what it takes to be that.”