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PRWatch appoints Text 100 as its PR partner in India appoints Text 100 as its PR partner in India

Author | exchange4media News Service | Friday, Dec 23,2011 10:19 AM

A- appoints Text 100 as its PR partner in India - a mobile ad network- for app developers, publishers and advertisers in emerging markets - has awarded its public relations mandate to Text 100, a global public relations consultancy with a direct presence in 30 cities worldwide, post a multi agency pitch.

Commenting on the partner, Dippak Khurana, Co-Founder and CEO, Vserv said, “Text 100’s understanding of the mobile internet industry and the team’s collective experience of having worked with other brands in this ecosystem, gives them an extra edge to understand our business needs and goals. Additionally, our decision was reinforced by Text100’s technology PR heritage which has helped raise profile of many start-ups and global companies in the minds of their stakeholders”

While commenting on the challenges for Text 100, Ashish Arora, Co-Lead for Mumbai Operations at Text 100 said, “Mobile needs to be elevated to a profile of a mass medium like television and the medium requires spending of more advertising dollars. Given the mobile explosion we are experiencing, mobile advertising is going to be a priority for advertisers and marketers to reach out to their consumers.”

Adding to that, Sunayna Malik, Managing Director, Text 100 India said, “Given Vserv’s strong technology prowess, coupled with industry veterans Dippak and Ashay at the helm, the company is well poised to emerge as the leader in this space. We are proud to partner with them and excited about leveraging our expertise to unleash the tremendous potential of the brand.”

Headquartered in Mumbai, Vserv is the leader in the mobile internet and digital advertising space. They are well-known for their advertising for the J2ME Apps in India, the largest market globally for Java-based apps.

Founded in Jan 2010, Vserv has delivered In-App and WAP advertising in over 200 countries for leading Fortune 500 brands and digital media companies. The company’s offerings cater to mobile publishers and app developers across platforms, namely IOS / Android/ WP7 & J2ME. In July, Vserv had announced that it has closed $3 Million in a series of funding by IDG Ventures India.

Text 100 has worked with many of the world’s leading technology, internet and digital lifestyle brands with a client roster that includes IBM, Cisco, Fujifilm, Lenovo, SanDisk, Skype and PayPal. We are recognized as an innovator in the field of public relations – particularly in the emerging area of social media - and for leading the PR industry in staff development.

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