Vodafone India has appointed Adfactors Public Relations to handle its media relations activity in India with effect from August 1, 2012.
Commenting on the development, Suresh Rangarajan, Head – Corporate Communications, Vodafone India informed, “Adfactors PR was selected after a rigorous two-month long evaluation process by Vodafone India, which involved presentations from five shortlisted PR agencies. The evaluation was done by a cross functional team at Vodafone India.”
On selecting Adfactors, Rangarajan said, “After two rounds of evaluation at different levels, on four parameters – understanding of business needs, proposed solution, capacity/ capability of the agency and presentation, Adfactors PR emerged as a unanimous choice.”
The servicing team at Adfactors Public Relations will be led by Atul Takle, Senior Vice President, Adfactors PR. Speaking to exchange4media, he said that the PR service will cover multiple circles, involve mainstream activities as well as initiatives at a local level. Strategies would be devised keeping the communication requirements in mind, Takle added.
It may be noted that Adfactors Public Relations has 14 fully functional offices across India and 26 representatives across other major state hubs.