Top Story


Home >> PR - Watch >> Article

Vaishnavi to handle media relations and corporate communications for Rajasthan Royals

Font Size   16
Vaishnavi to handle media relations and corporate communications for Rajasthan Royals

Vaishnavi Corporate Communications has been assigned the media relations and corporate communications mandate for Emerging Media and Team Rajasthan Royals. Vaishnavi will commence work with immediate effect and continue till the end of the second season of Indian Premier League in June 2009.

Vaishnavi will be responsible for the public relations and complete media management and dissemination of information on Emerging Media and Team Rajasthan Royals of the Indian Premier League. The primary team at Vaishnavi Corporate Communications would be based in Mumbai, supported by their entire branch network across the country.

Emerging Media is the owner of Rajasthan Royals, the Champions of the inaugural IPL Tournament in 2008. Emerging Media is a media and sports rights owner and concentrates on owning and developing innovative programme formats for the Indian market over cross media platforms of television, Internet and mobile. Rajasthan Royals, along with seven other best T-20 teams, will be participating in the Champions League to be played in India from December 3-10, 2008.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...