Top Story

e4m_logo.png

Home >> PR - Watch >> Article

UTV-Astro’s Bindass appoints IPAN as its PR agency

25-May-2007
Font Size   16
Share
UTV-Astro’s Bindass appoints IPAN as its PR agency

With a lot of developments been observed lately by Bindass, the youth entertainment and leisure brand by UTV-Astro has something more to add in its buffet. It has announced the appointment of IPAN, a part of the JWT Group, as its public relations agency.

Zarina Mehta, CEO, Bindass, said, “Bindass is all about being fun, frank, fearless, and valuing freedom in all its form. It is a celebration of being young in India. The zeal and thought process of the agency was completely in sync with our brand strategy. We look forward to IPAN partnering with us in positioning the brand Bindass, and communicating its unique values within the media and the target group.”

Said Radhika Shapoorjee, Vice President, IPAN, “We are delighted to have been chosen as the public relations agency for brand Bindass. UTV has been constantly setting new benchmarks for the industry. This initiative is going to be very exciting for us as we would be involved in building the brand from the very beginning.”

Bindass, a 360-degree youth initiative, will kickstart with a Hindi GEC channel scheduled to launch in mid-2007. It also includes the entire gamut of entertainment: television channels, a mobile channel, three websites, creation of original games, merchandising, retail and nation-wide ground events providing Indian youth with an array of choices. These include the launch of multiple channels across languages in India and Southeast Asia. UTV had earlier entered into a business co-operation arrangement with Astro to set up children’s channels in Malaysia and Indonesia.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems