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PRWatch There's a definite coming-of-age for PR in India: Pranav Kumar

There's a definite coming-of-age for PR in India: Pranav Kumar

Author | exchange4media News Service | Saturday, Mar 26,2011 7:49 AM

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There's a definite coming-of-age for PR in India: Pranav Kumar

“Driving this upsurge in PR is the emergence of the increasingly savvy consumer, explosive media growth, somewhat increasing segmentation (of consumers and the media) and the rise of what we call the ‘now’ web,” according to Pranav Kumar, MD - India, Bite Communications.More

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