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PRWatch There shouldn’t be knee-jerk reaction to negative comments: Jaideep Shergill, Hanmer MSL

There shouldn’t be knee-jerk reaction to negative comments: Jaideep Shergill, Hanmer MSL

Author | exchange4media News Service | Saturday, Oct 08,2011 8:27 AM

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There shouldn’t be knee-jerk reaction to negative comments: Jaideep Shergill, Hanmer MSL

“With digital media getting more attention, it has become all the more challenging to manage reputation as in social media people can say various things – both positive and negative. The effort should be not to stop people from saying things, but respond promptly. PR practitioners need to listen to conversations carefully and address the issues therein,” advises Jaideep Shergill, CEO, Hanmer MSL. More

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