Vodafone Group has appointed Text100 as its global agency to support business-to-business communications campaigns across Europe, Asia/Pacific, Africa and the US. The appointment is the outcome of a worldwide agency review and subsequent competitive tender process led by Group Communications Director Matt Peacock and Head of Enterprise and Industry Analyst Communications Nicola Rossi. Commercial terms were not disclosed.
Text100 will provide strategic planning, global campaign management and local tactical support for B2B initiatives, targeting a wide range of enterprise audiences – from SoHo and SMEs to large government/public sector clients and multinational corporations – in more than 70 markets. Enterprise accounts generate a quarter of Vodafone Group’s global revenue, and the company now serves more than 30 million business customers around the world.
Vodafone Group Communications Director Matt Peacock said, “Text100 combines deep sector knowledge and an established global network with a highly creative and integrated approach to enterprise communications.”
The appointment specifically relates to support for Vodafone Group’s B2B communications at a global level. There are no changes to local agency relationships, which support Newbury-based Vodafone UK.
It may be recalled that earlier this month, Vodafone had appointed Adfactors PR to handle its public relations mandate in India.