Teamwork Communication has added Hero Cycles and Hero Motors to its client roster. The agency will also undertake the repositioning of Hero Cycles as a lifestyle brand. Teamwork emerged as the frontrunner in a multi-agency pitch process.
Till recently, the media communication and PR strategies of both companies were looked after by Mumbai-based Adfactors PR.
On awarding the business to Teamwork, Pankaj Munjal, Managing Director and Co-Chairman, Hero Cycles said, “Teamwork is today a prominent name in the PR industry, their steady growth and expertise in the specialist PR arena is commendable. We are very optimistic that our new media partners will very ably serve the interests of our company and take our alliance to greater heights.”
Commenting on the win, Kamal Narayan Omer, Managing Director, Teamwork Communication Solutions said, “We are elated to be on board Hero Motors and Hero Cycles. This brings a new level of diversification into our clientele. Working with one of the most prestigious auto names in the country is definitely a new landmark for us.”
Hero Cycles is aggressively expanding in high-end bikes with the introduction of several new brands and is in the process of reinventing its brand image and reposition it from a traditional cycle maker to an urban and lifestyle brand.
“We are sure our extensive experience in this segment will help the company in effectively communicating to its target audience,” Omer added.
A Guinness Book Record holder since 1986, Hero Cycles is the largest bicycle maker in the world. The company’s annual turnover for the fiscal 2012-13 was Rs 1,450 crore.
Hero Motors caters to the gears and transmission demands for its customers. The company’s Ghaziabad unit manufactures and supplies transmissions for high-end motorcycles and ATVs to BRP Rotax.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions