Teamwork Communication has added Hero Cycles and Hero Motors to its client roster. The agency will also undertake the repositioning of Hero Cycles as a lifestyle brand. Teamwork emerged as the frontrunner in a multi-agency pitch process.
Till recently, the media communication and PR strategies of both companies were looked after by Mumbai-based Adfactors PR.
On awarding the business to Teamwork, Pankaj Munjal, Managing Director and Co-Chairman, Hero Cycles said, “Teamwork is today a prominent name in the PR industry, their steady growth and expertise in the specialist PR arena is commendable. We are very optimistic that our new media partners will very ably serve the interests of our company and take our alliance to greater heights.”
Commenting on the win, Kamal Narayan Omer, Managing Director, Teamwork Communication Solutions said, “We are elated to be on board Hero Motors and Hero Cycles. This brings a new level of diversification into our clientele. Working with one of the most prestigious auto names in the country is definitely a new landmark for us.”
Hero Cycles is aggressively expanding in high-end bikes with the introduction of several new brands and is in the process of reinventing its brand image and reposition it from a traditional cycle maker to an urban and lifestyle brand.
“We are sure our extensive experience in this segment will help the company in effectively communicating to its target audience,” Omer added.
A Guinness Book Record holder since 1986, Hero Cycles is the largest bicycle maker in the world. The company’s annual turnover for the fiscal 2012-13 was Rs 1,450 crore.
Hero Motors caters to the gears and transmission demands for its customers. The company’s Ghaziabad unit manufactures and supplies transmissions for high-end motorcycles and ATVs to BRP Rotax.