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TaxiforSure appoints Value 360 Comm as PR partner

02-February-2013
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TaxiforSure appoints Value 360 Comm as PR partner

TaxiforSure, an aggregator of car rentals and taxis in India, has appointed Value 360 Communications as its strategic communication partner to manage all external communications and public relations activities across India.

Value 360 Communications will build brand awareness and manage the company’s reputation as it looks forward to expand its reach in North, West and South India, with the overall objective to give customers a reliable, easily accessible and safe taxi ride.

On awarding the business to Value 360 Communications, Aprameya Radhakrishna, Founder and Director, TaxiforSure said, “We were looking for an agency that could partner with us closely in our growth story. Value 360 Communications’ deep public relations expertise, knowledge of emerging markets and capability to seamlessly implement national campaigns will be invaluable in strengthening our presence in Bangalore and further help our communication efforts while expanding into the northern and western markets.”

Manisha Choudhary, Director, Value 360 Communications added here, “We are looking forward to develop persuasive PR activities to connect with TaxiforSure’s target audience. Our successful experience and key learning of startup businesses will help us achieve the brand’s communication objectives.TaxiforSure comes across as a good quality service provider to resolve commuting problems faced by a majority of travelers on a daily basis.”

Value 360 Communications is an affiliate of Huntsworth. The agency’s five offices in India will work with TaxiforSure on a nationwide mandate, spearheaded by the New Delhi office.

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