TAM Media Research, through its special PR and content analysis division, Eikona PR Track, has decided to lay special focus on media measurement and analysis across TV, newspapers, magazines, Internet and trade journals. By this, the research agency is extending its services to PR domain.
Eikona PR Track has established facilities that will come up with various levels of in-depth studies. It will showcase the use and effectiveness of PR by different product categories, companies, brands and even CEOs.
It will leverage its exclusive technical collaboration with Media Measurement Limited (MML) UK, the world leaders in Media and Content Measurement. "PR is increasingly finding its place in board room discussions. PR and media content are being used at all levels of the management structure to create a sound company perception, brand loyalty and its CEO's leadership," said Atul Phadnis, VP, TAM Media Research.
It has entered into exclusive TV Content Monitoring agreement with Esha News Monitoring Service.
Said R S Iyer, Director, Esha News Monitoring Service, "It is a strategic milestone for our organisation to have got associated with TAM Media Research. On the basis of our experience and feedback gathered over the past six years, our tie-up with Eikona PR Track will definitely go a long way in bringing highly specialised and timely TV content analysis. We are sure this will be a mutually beneficial relationship for both of us and the industry."
It aims to generate analysis that will uncover untouched areas in the PR and content measurement field. The results will be of huge academic and professional interest for the entire industry - be it advertisers, management educational institutes, PR agencies and most importantly, the entire marketing set up of a company.