Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Series of wins sets Madison PR abuzz with activities

23-September-2004
Font Size   16
Series of wins sets Madison PR abuzz with activities

Madison Public Relations seems abuzz with activities currently. The agency has recently added a series of businesses to its kitty – generating from multi-agency pitches. The client list is a diverse one and it accentuates the importance that advertisers today are placing on public relations.

The new businesses that the agency has added include Perfetti Van Melle India – a confectionary company, Standard Chartered Bank Manhattan Credit Card and Bombay Management Association – the apex body of professional managerial activities in Mumbai. The agency has also won Internet and Online Association, an industry trade organisation formed by leading portals, Multi Commodity Exchange (MCX) – a new-order nationwide, online multi-commodity exchange.

Commenting on the new acquisitions, Veena Gidwani, CEO, Madison PR, said, “We are really happy to have the opportunity to work with these clients. All of them have selected Madison PR in multi-agency pitches. I think that our strong focus on creativity and delivery were the factors that helped us get these businesses.”

Madison Public Relations has maintained a sharp growth over the past three years and currently works with blue-chip companies like P&G, Sify, Café Coffee Day, etc. and others across industries like FMCG, IT, pharma, healthcare, food, jewellery, lifestyle, fashion, engineering and financial services.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow