Sampark PR has evidently hit the jackpot in the last 8-10 weeks. The group has clinched a number of new businesses that are expected to account for at least 25 to 30 per cent rise in the existing revenue. The casket of new businesses includes IDBI, Maharashtra Pradesh Congress Committee, Crossroads, Wellspun, Christine Valmey, High Tech Gears, REI Agro and Ashapura, and Opus Software.
Cashing in on the steadily evolving communications industry, PR agencies are actively pitching for new accounts and are experimenting with new and revised client solutions. For Sampark PR, which already enjoys a firm foothold in the market, the new wins have added a lot more zing to its 10th anniversary, celebrated recently, and spell out greater prowess for the time to come.
Sampark has acquired a diverse range of clients spanning across fields as varied as politics, technology, automobile, commodities and software. Says Bela Rajan, Director, Sampark PR, “I would say that our winning point is our ability to retain clients and to furnish them with new and improvised communication solutions. We see ourselves not as mere PR people, but as brand custodians and we have senior level employees with much experience, who work with sufficient dedication and expertise on key accounts. With the new wins in the kitty, Sampark expects to see a 25-30 per cent on existing revenues. We believe that with our experience in handling diverse clients, we would do justice to the new accounts in hand.”
Rajan adds, “Sampark PR has always been at the forefront of the communications realm. We think that we have been instrumental in changing attitude in categories like cellular services – a fact which is visible from the work that’s been done for Bharti Cellular. Again, we were amongst the first to venture into sports PR and have consolidated our position in that arena by associating ourselves with events like golf, football and tennis.”
It is interesting to find out how the communications agency has evolved over time and what are the main changes that the group witnessed over the period. “We started off as a PR agency with brands and the marketing world, then ventured into sports, public affairs, technology and events PR. We’re currently spread over major metros like Chennai, Mumbai, Pune, Delhi, Kolkata and Bangalore and have diversified in other areas with as many as 24 associate arrangements. Competition within the communications realm is a lot more accentuated these days than what it was in the past and Sampark is completely focused on differentiating itself in the market. We have set a goal for ourselves – we need to be amongst the top three agencies in the PR scene and we are gearing up for the same. We would continue to actively pitch for new businesses and would be investing a lot more on our people resource so that talented individuals with a flair for communication and information dissemination are absorbed in Sampark.”
Alongside the latest new wins, Sampark’s existing client list includes names like Bajaj Auto, Bank of America, Bharti Cellular (Airtel), DSP Merrill Lunch, DSP Fund Managers, Euronet India, Finolex Industries, Finolex Cables, Fitch Rating, HDFC Bank, Hitachi Home & Life Solutions (Air Conditioners), ICICI Lombard, ICICI Prudential Life Insurance, ICICI Venture, ITC Agarbatti, Lafarge (Cement) and Teradata.