Sampark PR has bagged the PR and investor relations business for Escorts Ltd, the flagship company of the Escorts Group. Meanwhile, in a bid to further strengthen its pan Indian presence, Sampark PR has strategically merged itself with Delhi-based PR firm Insight Communications.
Commenting on the new win, N S Rajan, Managing Director, Sampark PR, said, “The Escorts mandate is focussed on projecting its accelerated turnaround and robust business strategy to a wide range of audiences. Coming at a time when Escorts is poised at the kick-off stage for aggressive growth and financial solidity, with a strong core team in place, it presents a very exciting and challenging opportunity for us.”
The Escorts Group operates in the diverse fields of agro machinery products, auto suspension and ancillary products, railway equipment, construction and material handling equipment, IT and financial services. The Group has 15 modern manufacturing facilities with extensive marketing network spread across the country. The Group has also forayed into the telecommunication and healthcare sectors.
With the Escorts Ltd account, Sampark PR has added yet another high profile client to its roster that includes clients like Ceat Tyres, Thomas Cook, McDonalds and Big 92.7 FM, among others.