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Sampark PR bags Big FM account

28-December-2006
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Sampark PR bags Big FM account

Big 92.7 FM has appointed Sampark PR as its PR consultancy. The incumbent agency was Hanmer & Partners. Sources close to the development said that the relationship with Hanmer & Partners was on a project basis and Big 92.7 FM was looking for a longtime relationship and decided to partner with Sampark PR.

The pitch involved three stages. Initially, all the agencies were asked to present their credentials and subsequently few agencies were shortlisted for a PR strategy presentation. Finally Sampark was chosen.

The agency would be handling the entire gamut of PR activities for all the 45 FM stations of Adlabs Films Ltd (Reliance ADAG Company). The PR activity would include both media and non-media relations.

“It is fairly a big win for Sampark and its consumer PR business. Besides, the association with Filmy and Infomedia helped us,” said Vinod K Moorthy, Associate Partner, Sampark PR. He further said, “Media as a category has its own distinct dynamics and the reaction time is very short. Radio as a medium is highly exciting and emerging as a powerful mass media.”

Big 92.7 FM is part of Adlabs Films Ltd. The station is poised to spread its presence pan India, spanning 45 cities and 50,000 villages to reach 200 million Indians. Big FM is currently present in nine cities across India.

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