Sampark Public Relations has announced its merger with Insight Communications, a Delhi-based boutique PR and communication outfit. The merger, which will take effect from December 1, 2006, will combine offices, people and client base to form a firm with more than 130 PR practitioners.
In the new management structure of Sampark Public Relations will have Sudha Sarin, Founder of Insight Communications, spearheading Strategic Growth and Business Planning on a national basis.
“I can’t imagine a better fit. This merger will give us national presence along with the bandwidth and platform we need to provide enhanced value and service to our client base as well as a platform to grow our business,” Sarin said.
The merger will combine Sampark’s reputation in traditional areas such as corporate, consumer, technology and financial PR, with Insight’s new ways of handling communications from a 360-degree perspective. It will also provide current and potential clients with access to a broad base of integrated services, including new focus areas in the areas of lifestyle, broadcast and Internet-based businesses, along with enhanced media training and crisis management capabilities.
N S Rajan, Managing Director, Sampark PR, said, “While Insight Communications is a new and young company, Sudha Sarin, its Founder, has years of valuable experience in the communication and PR industry. Sampark is poised to grow significantly in the immediate future and Sudha will provide us the additional impetus.”
Sampark is eyeing access to new businesses and good quality people through mergers and acquisitions, and is looking at further acquisitions. “We are exploring more such synergistic partnerships and acquisitions to fuel rapid functional and geographical growth, which will enhance the value for our strong franchise,” Rajan said.
The firm is currently in talks with three more firms – two in Mumbai and one in the South. Rajan, however, refused to put any time frame as to when things would materialise.