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PRWatch Sampark bags PR mandate of Air Deccan and Ceat Tyres

Sampark bags PR mandate of Air Deccan and Ceat Tyres

Author | exchange4media Mumbai Bureau | Friday, Jun 16,2006 7:02 AM

Sampark bags PR mandate of Air Deccan and Ceat Tyres

Image management consultancy Sampark Public Relations has recently bagged two major clients, Air Deccan and Ceat Tyres. While Air Deccan will be handled by its Bangalore office, Ceat Tyres will be handled by the agency’s Mumbai office. Sampark will focus on building both the clients’ corporate brands with a wide range of stakeholders.

Commenting on the new wins, Vinod Moorthy, Senior Vice-President – Brands, Sampark Public Relations said, “We are proud to be associated with two new brands at different ends of the spectrum – Air Deccan, an emerging pioneer in Indian aviation and Ceat, an established industry leader. Both are in the process of breaking fresh grounds in their respective sectors and are changing their respective industry dynamics. We believe that this is a reflection of Sampark’s ability in understanding client’s needs, thus delivering consistent results and building long-lasting brands over a period of time.”

Sampark PR is an independent strategic PR consultancy providing a strategic edge to their clients in addressing their markets effectively. Sampark currently has over 100 employees spread its six offices at Mumbai, Delhi, Bangalore, Chennai, Kolkata and Pune.

Sampark has made impressive growth in the lifestyle brands sector, with some recent account wins including Daimler Chrysler and Gitanjali Group, which has brands like Gili, Nakshatra, D’Damas, Asmi and Sangini. Other prominent Sampark clients include brands like American Express, Lee, Airtel, Bajaj Auto, Filmy, Lafarge, Exide, and financial institutions like DSP Merrill Lynch, HDFC Bank, Deutsche Bank, and ICICI Prudential Life.

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