ICS Group, an infrastructure and financial services group focusing on retail, has appointed Rediffusion DYR PR as its public relations partner in India.
With a strong focus on retail, ICS Realty Pvt Ltd, the property services arm of the ICS Group, provides the entire gamut of property services through a number of joint ventures with international domain leaders.
Commenting on the development, Gayatri Premnarayen Talwar, Director, ICS Group, said, “We chose to award the business to Rediffusion DYR PR after taking into account their ability to bring in necessary expertise and knowledge required to handle our diverse requirements across the Group.”
Lokesh Tiwary, Group President, Rediffusion DYR PR, said, “The ICS Group today has the remarkable distinction of being India’s pioneer group to offer the entire gamut of retail infrastructure services. With the evident boom in the retail sector, the contribution of ICS to this industry is undoubtedly going to be significant. At one stroke, ICS Group has given us presence in two categories – retail infrastructure and financial services. We look forward to doing some great work with them.”
The Group’s areas of focus include architectural design (through Bentel, a JV with Bentel, South Africa); asset management advisory services; mall management; development and leasing services (through Property Zone, a JV with Old Mutual Investment Group Property Investment); and car park management (through Secure Parking Solutions, a JV between ICS and Secure Park, Australia). Besides providing property related services, the ICS Group is also involved in the corporate finance and financial services sector.
Rediffusion DYR PR’s roster of clients includes Mumbai Metro One, Cleartrip.com, Toyota, Bharti Airtel, Revlon, PVR Group, Turner, Oracle, and AOL among others.