Quo India has been appointed to develop and execute an annual PR and media relations plan for Thailand-based Onyx Hospitality Group following a competitive pitch.
Onyx Hospitality Group currently has properties across the Asia Pacific region, with the portfolio of brands covering the key destinations in Thailand, with a presence in the Maldives, China and Hong Kong.
Onyx Hospitality Group has been appointed by Apna Punjab Resorts Ltd to operate a 127-suite hotel in Ludhiana under its cornerstone mid to upscale Amari brand. The hotel, expected to open in the second half of 2012, will be known as Amari Ludhiana.
Speaking on the development, Caroline Rowe, Managing Partner, Quo India, said, “We are delighted to start off the New Year on such a strong note. While Amari is already well-known in the Indian market, having the opportunity to launch the first property of the select service brand Ozo in Hong Kong, the Ozo Wesley, and further new properties such as Amari Addu Maldives and Oriental Residence Bangkok, is of great excitement to us.”
Duncan Webb, Executive VP and Chief Marketing Officer, Onyx Hospitality Group, added here, “India has continued to be a very important market to us, and one which over the next 12 months will be of special focus. We will not only be leveraging the increasingly mobile travel habits of the Indian consumer in order to enhance the percentage of Indian guests across our network of hotels, but we will also be commencing work on our first project in North India, and look forward immensely to launching Amari on Indian soil.”
Quo Global is a global brand creation, representation and communications strategist for the tourism, travel and hospitality sectors.