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Publicis Groupe to acquire PR agency Hanmer & Partners; new agency to be called Hanmer MS&L

01-November-2007
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Publicis Groupe to acquire PR agency Hanmer & Partners; new agency to be called Hanmer MS&L

Publicis Groupe has agreed to acquire Indian public relations consultancy Hanmer & Partners (H&P). This acquisition, subject to the approval of Indian Government’s Foreign Investment Promotion Board (FIPB), is in line with Publicis Groupe’s plans to expand its offering in high-growth emerging markets such as India. Following this, Hanmer will be aligned with public relations firm Manning Selvage & Lee (MS&L), and the Indian agency will be renamed Hanmer MS&L. This acquisition strengthens MS&L’s presence and capabilities in India, while offering H&P’s clients access to a global network.

Mark Hass, Global CEO, MS&L, said, “We’ve worked with H&P for several years, and we have a very successful history of collaboration. Sunil Gautam and his team will add significant new expertise and resources to the MS&L family in a region that is of growing importance to the public relations industry and MS&L’s global clients. This acquisition is an important component of MS&L’s aggressive growth plans for Asia, where the firm already enjoys a significant presence in China, Japan and Southern Asia.”

Sunil Gautam, MD, H&P, added, “Partnering with MS&L gives us the opportunity to build our client relationships, both inside and outside of India. We are thrilled to have the opportunity to join MS&L, and I think this will be a very fruitful and successful partnership for many years to come.”

H&P specialises in public relations for a wide range of industries including consumer, lifestyle and hospitality, financial services, IT and telecom, media and entertainment, auto, aviation, engineering and infrastructure, and healthcare communications. It works in tandem with its specialised division Hanmer Reach, a unit that helps clients reach audiences across different geographies and diverse cultures. The firm also has several divisions including Hanmer Interactive, a multimedia division that focuses on web-based solutions; Hanmer Events and Hanmer Advertising.

The consultancy’s clients include ACC, Network18 (CNBC), Bharti Axa, Emirates, Enam, General Motors, ICICI Bank, ICICI Prudential, ING Vysya, LG, Religare, Tata Sky, BPL Mobile, Henkel and Discovery Networks, among others.

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