Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Publicis Groupe to acquire PR agency Hanmer & Partners; new agency to be called Hanmer MS&L

01-November-2007
Font Size   16
Share
Publicis Groupe to acquire PR agency Hanmer & Partners; new agency to be called Hanmer MS&L

Publicis Groupe has agreed to acquire Indian public relations consultancy Hanmer & Partners (H&P). This acquisition, subject to the approval of Indian Government’s Foreign Investment Promotion Board (FIPB), is in line with Publicis Groupe’s plans to expand its offering in high-growth emerging markets such as India. Following this, Hanmer will be aligned with public relations firm Manning Selvage & Lee (MS&L), and the Indian agency will be renamed Hanmer MS&L. This acquisition strengthens MS&L’s presence and capabilities in India, while offering H&P’s clients access to a global network.

Mark Hass, Global CEO, MS&L, said, “We’ve worked with H&P for several years, and we have a very successful history of collaboration. Sunil Gautam and his team will add significant new expertise and resources to the MS&L family in a region that is of growing importance to the public relations industry and MS&L’s global clients. This acquisition is an important component of MS&L’s aggressive growth plans for Asia, where the firm already enjoys a significant presence in China, Japan and Southern Asia.”

Sunil Gautam, MD, H&P, added, “Partnering with MS&L gives us the opportunity to build our client relationships, both inside and outside of India. We are thrilled to have the opportunity to join MS&L, and I think this will be a very fruitful and successful partnership for many years to come.”

H&P specialises in public relations for a wide range of industries including consumer, lifestyle and hospitality, financial services, IT and telecom, media and entertainment, auto, aviation, engineering and infrastructure, and healthcare communications. It works in tandem with its specialised division Hanmer Reach, a unit that helps clients reach audiences across different geographies and diverse cultures. The firm also has several divisions including Hanmer Interactive, a multimedia division that focuses on web-based solutions; Hanmer Events and Hanmer Advertising.

The consultancy’s clients include ACC, Network18 (CNBC), Bharti Axa, Emirates, Enam, General Motors, ICICI Bank, ICICI Prudential, ING Vysya, LG, Religare, Tata Sky, BPL Mobile, Henkel and Discovery Networks, among others.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions