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Public Relations: Blending of message and audience

15-January-2008
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Public Relations: Blending of message and audience

PR Consultants are not ‘spin doctors’. Public relations is about integrated communication plans, but there is still a long way to go for this perception to gain maturity. Just as a healthy corporate image matures over time, so also PR is brewing slowly. But that can be heightened with some orientation, writes Madhavi Mukherjee, Senior Consultant and Practice Head-Media & Entertainment, Hanmer&Partners.

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