Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Public Relations: Blending of message and audience

15-January-2008
Font Size   16
Share
Public Relations: Blending of message and audience

PR Consultants are not ‘spin doctors’. Public relations is about integrated communication plans, but there is still a long way to go for this perception to gain maturity. Just as a healthy corporate image matures over time, so also PR is brewing slowly. But that can be heightened with some orientation, writes Madhavi Mukherjee, Senior Consultant and Practice Head-Media & Entertainment, Hanmer&Partners.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group