The Public Relations Consultants Association of India (PRCAI), the representative body of public relations consultancies in India, has announced the new managing committee for the year 2005-06. In its third year, the PRCAI office bearers aim to provide an 'institutional' structure and focus to the public relations industry.
The formation of the new committee was necessitated by former President, Ajay Kakar, joining ADA Enterprises. Veena Gidwani, CEO, Madison Public Relations takes over as the President, while Nandita Lakshmanan, CEO, The Practice, is the new Vice-President and Sunil Gautam, Principal, Hanmer & Partners, is the Secretary.
Gidwani, the new PRCAI President, said, "PRCAI will focus on bringing standards and professionalism into the business. An interesting and active calendar of activities has been planned for the year. We also plan to introduce the first ever 'Certification Programme' for practicing professionals called PR-SAT."
Lakshmanan, Vice-President, PRCAI, added "This will ensure that the talent working in the industry is consistently investing in upgrading their skills and clients continue to receive high quality service."
To ensure a wider member body representation and faster adoption of standards, new roles in the various regions have been created and office bearers elected by the general body.
The President, Vice-President, Secretary and the four regional chairpersons will now constitute the PRCAI managing committee. Prema Sagar, Principal and Founder, Genesis Public Relations and founding President, PRCAI, continues as a member of the managing committee as the Past President for a period of one year.