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PROI expands in APAC region; adds Hong Kong and Taiwan to its network

24-March-2007
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PROI expands in APAC region; adds Hong Kong and Taiwan to its network

Public Relations Organisation International has entered into a partnership with Strategic Public Relations with offices in Hong Kong and Taiwan. PROI is the world’s largest partnership of independent public relations firms by fee income per partner agency.

Jean Leopold Shuybroek, PROI’s Brussels-based President, said, “PROI welcomes this strong partner agency in the Asia-Pacific to our global PR partnership. Their addition will further enhance PROI’s position in the region, as well as worldwide. This will also play a pivotal role in helping our partnership build a stronger presence to serve our clients in a cost-effective manner.”

PROI has more than 1,800 consultants’ service and above 2,200 clients from its 75 offices around the world.

“The international partnership is constantly expanding in the APAC region, based on the needs of our partners. At present, we are considering to add partners in a number of markets, including Singapore, Malaysia, Australia and Indonesia,” said Sharif D Rangnekar, Vice President- Asia Pacific region, PROI.

He added, “With Strategic Public Relations as a partner, we stand to provide access to significant regional markets such as Hong Kong and Taiwan. Hong Kong is often the regional headquarters for a number of multinational companies.”

Richard Tsang, Chairman and MD, Strategic Public Relations Group, said, “SPRG is the largest PR and IR firm in Hong Kong and is expanding its service coverage across the APAC region. Becoming a part of the PROI network will give us access to a huge pool of talent and expertise, which we can draw from to help our clients, many of which are listed companies, and high profile IPO candidates looking to present their best qualities to international investors.”

The APAC region has been in focus for PROI during the past two years. The past year has seen the addition of two agencies in India, China and one each in Korea and now Hong Kong. The partnership already had presence in Japan. Strategic Public Relations joins an impressive list of partners in this region that include agencies like Integral PR and Adfactors Public Relations in major cities in India; AC Capital Strategic Public Relations and eVision Consulting in South Asia; IPR Inter Public Relations in Seoul; and Asahi Agency in Tokyo, among others in the US and Europe.

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