Public Relations Organisation International has entered into a partnership with Strategic Public Relations with offices in Hong Kong and Taiwan. PROI is the world’s largest partnership of independent public relations firms by fee income per partner agency.
Jean Leopold Shuybroek, PROI’s Brussels-based President, said, “PROI welcomes this strong partner agency in the Asia-Pacific to our global PR partnership. Their addition will further enhance PROI’s position in the region, as well as worldwide. This will also play a pivotal role in helping our partnership build a stronger presence to serve our clients in a cost-effective manner.”
PROI has more than 1,800 consultants’ service and above 2,200 clients from its 75 offices around the world.
“The international partnership is constantly expanding in the APAC region, based on the needs of our partners. At present, we are considering to add partners in a number of markets, including Singapore, Malaysia, Australia and Indonesia,” said Sharif D Rangnekar, Vice President- Asia Pacific region, PROI.
He added, “With Strategic Public Relations as a partner, we stand to provide access to significant regional markets such as Hong Kong and Taiwan. Hong Kong is often the regional headquarters for a number of multinational companies.”
Richard Tsang, Chairman and MD, Strategic Public Relations Group, said, “SPRG is the largest PR and IR firm in Hong Kong and is expanding its service coverage across the APAC region. Becoming a part of the PROI network will give us access to a huge pool of talent and expertise, which we can draw from to help our clients, many of which are listed companies, and high profile IPO candidates looking to present their best qualities to international investors.”
The APAC region has been in focus for PROI during the past two years. The past year has seen the addition of two agencies in India, China and one each in Korea and now Hong Kong. The partnership already had presence in Japan. Strategic Public Relations joins an impressive list of partners in this region that include agencies like Integral PR and Adfactors Public Relations in major cities in India; AC Capital Strategic Public Relations and eVision Consulting in South Asia; IPR Inter Public Relations in Seoul; and Asahi Agency in Tokyo, among others in the US and Europe.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking