Top Story


Home >> PR - Watch >> Article

Precision PR adds three new accounts to its kitty

Font Size   16
Precision PR adds three new accounts to its kitty

Precision PR has recently won the accounts for Mobile Mantra, Sahara Computers and Paras Hospitals. Precision PR has been roped in to improve their media communications and marketing strategies. With these three accounts, the agency now has 18 accounts.

Precision PR plans to service these accounts on a national level from Delhi, Mumbai, Kolkata, Bangalore and Chennai.

Mobile Mantra, a digital cross media agency providing integrated branding, promotion and distribution solutions through various channels, will be using the agency’s services for all their communication strategies and also use them for developing marketing tie-ups for their services and products.

As exchange4media readers would recall, a story on November 17 had stated that Percept Profile had bagged the Mobile Mantra account. On being questioned, Percept Profile has apologised for their error in the official communiqué.

For Sahara Computers and Paras Hospitals, Precision PR is working on a brand building exercise. In this regard, the agency will carry out all marketing queries, build communication plans and organise events in various sectors as well as organise the formal launch and opening of Paras Hospitals.

“These three accounts are of strategic importance to our agency. We intend to take this as a building block and further strengthen our grip on the corporate sector,” said Kunal Kishore, Director-Operations, Precision PR.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...