Top Story

e4m_logo.png

Home >> PR - Watch >> Article

PRCI initiates process for accreditation of PR professionals in India

08-April-2006
Font Size   16
Share
PRCI initiates process for accreditation of PR professionals in India

Public Relations Council of India (PRCI), a registered national body of PR and communication professionals, has initiated the process for accreditation of PR professionals in India.

Elaborating on the move, M B Jayaram, Chairman, National Governing Council of PRCI, said, “Today, the PR profession is emerging as a management function due to pressure of competition and all the orgnisations in India have become PR savvy to enhance their image. At present, there is no system in India for streamlining the profession with accountability, as that prevailing for doctors, chartered accountants, company secretaries, etc. In other developing and developed countries, PR professionals get accredited through independent bodies to improve the quality of the profession and the market prefers only accredited professionals.”

S D Reuben, President, National Executive of PRCI, added that an expert committee headed by Jayaram and an expert sub-committee headed by independent senior professionals under the Chairmanship of K Srinivasan, Prime Point Foundation, Chennai, had been constituted to study the practices prevailing in other countries and to suggest procedures for their implementation in India.

After receiving the sub-committee’s report in June, PRCI will be able to take it further for implementation. “These measures will add value to the PR profession in India and improve the credibility and accountability,” added Reuben.

Few international PR bodies, who have carried out detailed studies worldwide, are helping the PRCI sub-committee in this regard.

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...