Top Story

e4m_logo.png

Home >> PR - Watch >> Article

PRCAI unfurls ‘Matchmaking Programme’ for PR consultancies

19-August-2006
Font Size   16
Share
PRCAI unfurls ‘Matchmaking Programme’ for PR consultancies

Public Relations Consultants Association of India (PRCAI), the apex industry body representing PR consultants in India and member of the International Communications Consultancy Organisation (ICCO), has introduced a special ‘Matchmaking Programme’ to bring Indian and global PR consultancies together. Part of the ICCO Global Summit 2006 will be held in the Capital on October 4-6, 2006.

Introducing the concept, Nandita Lakshmanan, President, PRCAI, said, “There is a growing need for PR firms overseas to engage with their Indian counterparts. Indian firms are also seeking alliances to expand business and gain exposure to international best practices. As the apex body for the industry, PRCAI is creating a platform for such firms to meet, understand each other’s credentials and offerings, and collaborate for business growth.”

Focusing on the theme of ‘Forget Best Practices, Think Next Practices’, the ICCO Summit will explore the new skills and resources PR agencies will require in the future if they are to take advantage of the new opportunities being created by the shift in influence from West to East, and if they are to remain relevant to their clients.

Interested agencies can register for the ICCO summit and furnish information in a prescribed format. The panel will then shortlist the Indian and global agencies. Each registered participant for the programme is entitled to explore the possibilities of alliances with up to two companies.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends