Public Relations Consultants Association of India (PRCAI), the apex industry body representing PR consultants in India and member of the International Communications Consultancy Organisation (ICCO), has introduced a special ‘Matchmaking Programme’ to bring Indian and global PR consultancies together. Part of the ICCO Global Summit 2006 will be held in the Capital on October 4-6, 2006.
Introducing the concept, Nandita Lakshmanan, President, PRCAI, said, “There is a growing need for PR firms overseas to engage with their Indian counterparts. Indian firms are also seeking alliances to expand business and gain exposure to international best practices. As the apex body for the industry, PRCAI is creating a platform for such firms to meet, understand each other’s credentials and offerings, and collaborate for business growth.”
Focusing on the theme of ‘Forget Best Practices, Think Next Practices’, the ICCO Summit will explore the new skills and resources PR agencies will require in the future if they are to take advantage of the new opportunities being created by the shift in influence from West to East, and if they are to remain relevant to their clients.
Interested agencies can register for the ICCO summit and furnish information in a prescribed format. The panel will then shortlist the Indian and global agencies. Each registered participant for the programme is entitled to explore the possibilities of alliances with up to two companies.