Top Story


Home >> PR - Watch >> Article

PRCAI Summit: Transparent communication system aids in reducing risks involving reputation

Font Size   16
PRCAI Summit: Transparent communication system aids in reducing risks involving reputation

During the final session of the annual summit of the Public Relations Consultants Association of India (PRCAI), speakers put forth their views on ‘Role of communication in Good Governance’. The issue of communicating the message of a company out in an effective manner was dealt with.

The session addressed how communications helped initiatives on issue related to environment and other social issues like child labour in India. “It is essential that troubled clients facing civil societies get their messages out in a proper manner. A transparent communication system aids in significantly reducing risks related to reputation. Good governance through communication could include advising corporates on global reporting, data gathering and internal assessment for report making, learning strategic planning and implementation tools,” explained Robin Sandenburgh, Principal Environmentalist and Social Specialist, International Finance Corporation (World Bank).

“There should not be gap while communicating with companies. Questions like what processes should be put to use to verify if a company was telling the truth, and how to know who was allowed to say what, are very important. There has to be clarity from the company that you are working for in all these issues,” said Pia MacRae, Director for Communications and External affairs, British Petroleum.

MacRae said that in British Petroleum, corporate social responsibility meant legal compliance, whether the company was operational in safe working environment, if there were facilities for auto emission, and whether women employees were well taken care of.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign