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PRCAI elects new management committee

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PRCAI elects new management committee

The Public Relations Consultants Association of India (PRCAI), the apex body of communications and public relations consultancies, has elected new management committee and support chapter heads during its recently-held Annual General Meeting.

Sharif D Rangnekar, CEO and Director, Integral PR has been elected President; Nikhil Dey, President, Public Relations, Genesis Burson Marsteller is the new Vice President; and Shivraj Parshad, Principal, The PRactice has been elected Secretary.

As part of its national outreach the Regional Chapter Heads elected are:
• Ajay Lamba, COO, Integral PR as Chairperson, North
• Shane Jacob, The PRactice as Chairperson, South
• Madhuri Sen, MD, Waggener Edstrom as Chairperson, West
• Basav Bhattacharya, Strategic Consultant, Integral PR as Chairperson, East

Setting the tone for the next two years of the new management committee, Rangnekar said, “PRCAI intends to focus on talent as well as create platforms that recognise quality of work done by the industry.”

He added PRCAI was committed to its mission – to build and enhance benchmarks relevant to the public relations business, including the areas of knowledge, ethics and expertise.

PRCAI has been representing the industry for over 11 years. In the past year, PRCAI aligned with European Public Affairs Consultancies Association (EPACA) to set norms for government engagement aimed at higher level of transparency. The Annual PR Summit organised in April 2012 saw the involvement of media houses as well as Delhi Chief Minister Sheila Dikshit.


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