Public Relations Consultants Association of India elected its new Managing Committee for 2008-09 at an annual general body meeting held in Delhi recently. Deepshikha Dharmaraj, Managing Partner-Business Development, Genesis Burson Marsteller, has been elected President. Chetan Mahajan, GM-Finance, 20:20 Media, and Sharif Rangnekar, MD & CEO, Integral PR, have been elected Vice-President and Secretary, respectively, of the new body.
The key appointees for the Regional Chapters this year include Nitin Mantri, CEO, Avian Media, as Chairperson, North; Sayantani Roy Mukherjee, Head-South, PR Pundit, as Chairperson, South; and Dimple Kapur, Principal-West, The Practice, as Chairperson, West. The appointees for Vice Chairs include Amitesh Banerjee, Client Service Director, Comma Consulting, as Vice Chairperson, West; and Shane Jacob, Account Director, The Practice, as Vice Chairperson, South.
In the coming year, PRCAI would focus on bringing out a research study on the public relations industry, which would capture the true size, identify key growth sectors and share best practices being followed across the country.
The Association would also work with its member agencies to develop the talent in the industry and focus on continuing its informative seminars and knowledge sessions, inviting speakers from across industries to share their views on topics and issues impacting the public relations business.
PRCAI is committed to its mission: “Consistently benchmark our standards, knowledge, ethics and expertise with the best in the world; encourage and promote progression of the public relations industry in India, while endorsing the effectiveness of professional and ethical services”.