Top Story


Home >> PR - Watch >> Article

Praj Industries appoints Metigon Enterprises as its PR agency

Font Size   16
Praj Industries appoints Metigon Enterprises as its PR agency

Pune-headquartered Praj Industries has appointed Metigon Enterprises as its Agency on Record for public relations functions.

Metigon was selected following a competitive, multi-agency pitch contested by top PR agencies of the country, including Ketchum Sampark, MSL Hanmer and Edelman.

Earlier this year, Metigon Enterprises had been awarded the PR mandates of Kirloskar Brothers and Swipe Telecom.

Commenting on the win Aarif Malik, COO, Metigon Enterprises said, “We are humbled that Metigon was chosen over big-daddy agencies and that the win serves a testimony to our boutique nature. I would reiterate that agencies such as us enjoy an edge over large ‘network’ agencies that may be unable to provide strategic inputs and flexibility that companies like Praj Industries look for.”

Established in 1984, Praj Industries addresses the entire value chain for processing of alcohol/ ethanol as well as beer production, right from feedstock handling to fermentation, distillation and waste water treatment and re-utilisation. The company also offers water and waste water treatment solutions for various applications with a focus on recycle, reuse, reduce and recover. 


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign