Pune-headquartered Praj Industries has appointed Metigon Enterprises as its Agency on Record for public relations functions.
Metigon was selected following a competitive, multi-agency pitch contested by top PR agencies of the country, including Ketchum Sampark, MSL Hanmer and Edelman.
Earlier this year, Metigon Enterprises had been awarded the PR mandates of Kirloskar Brothers and Swipe Telecom.
Commenting on the win Aarif Malik, COO, Metigon Enterprises said, “We are humbled that Metigon was chosen over big-daddy agencies and that the win serves a testimony to our boutique nature. I would reiterate that agencies such as us enjoy an edge over large ‘network’ agencies that may be unable to provide strategic inputs and flexibility that companies like Praj Industries look for.”
Established in 1984, Praj Industries addresses the entire value chain for processing of alcohol/ ethanol as well as beer production, right from feedstock handling to fermentation, distillation and waste water treatment and re-utilisation. The company also offers water and waste water treatment solutions for various applications with a focus on recycle, reuse, reduce and recover.