Top Story


Home >> PR - Watch >> Article

PR Solutions bags PR mandate for Aadarsh

Font Size   16
PR Solutions bags PR mandate for Aadarsh

Aadarsh Pvt Ltd, which is into publishing, has assigned its PR mandate to PR Solutions following a keenly contested pitch. Aadarsh caters to a wide range of clientele, both inland and overseas, and has leading banks, educational institution, corporate and MNCs on its client list.

On handing the account to PR Solutions, Manish Rajoria, Director, Aadarsh Pvt Ltd, said, “PR Solutions’ credentials are impeccable and we believe that they are well suited to meet our business challenges. After meeting the young and enthusiastic PR Solutions team, we saw them as the right fit and are confident that they will provide great value addition to take the brand to the next level.”

Vijay Kumar, Chief Consultant at PR Solutions, added here, “We have achieved another milestone by adding the PR duties of Aadarsh Pvt Ltd. Aadarsh was looking for a totally revolutionary media approach and I am pleased that they have decided that we were the best suited to cater to their needs.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...