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PRWatch PR Pundit on account-winning spree; adds Oriflame, Salvatore Ferragamo, AT Kearney to its kitty

PR Pundit on account-winning spree; adds Oriflame, Salvatore Ferragamo, AT Kearney to its kitty

Author | Sumita Patra | Friday, Apr 07,2006 8:00 AM

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PR Pundit on account-winning spree; adds Oriflame, Salvatore Ferragamo, AT Kearney to its kitty

Public relations firm PR Pundit is on an account-winning spree. The Delhi branch has recently bagged the accounts of Oriflame, Salvatore Ferragamo and AT Kearney.

Oriflame is an international cosmetics company while Salvatore Ferragamo is one of the world’s best-known ‘Made in Italy’ luxury brands. AT Kearney is one of the world’s leading global management consulting firms.

Explaining the strategy that worked for the agency, Archana Jain, Director, PR Pundit, said, “PR Pundit is a full services dedicated public relations company offering a comprehensive range of services to meet strategic communication needs in a changing environment. The team has extensive experience across industry segments. Today, the brand stands for credibility, commitment and quality, and is respected for its quality work by its clients.”

“A ‘boutique PR’ approach brings clients, senior resources to provide both strategic counseling as well as a wealth of implementation experience. PR Pundit’s core value lies in its creative approach to public relations and a sincere commitment to exceed client expectation,” added Jain.

PR Pundit is the first PR agency to be appointed in India for AT Kearney and Salvatore Ferragamo, while the agency has wrested the Oriflame account from Corporate Voice Weber Shandwick.

Elaborating on the kind of challenges that the agency was expecting while working for these diverse clients, Jain said, “An understanding of the client’s business objectives is imperative in order to identify and exploit the PR potential in the effort to achieve the desired image, thereby lending support to client’s business goals. The challenge really is to provide quality work on a proactive basis, in line with the overall company objectives of our clients.”

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