Completing a decade in any industry is a landmark in itself. PR Pundit, which is celebrating 10 years of its existence in January 2009, is looking ahead with fresh branding, starting with a new logo. IME AM Design, an independent graphic design firm led by Chetana Sharma, has designed the new logo.
Commenting on completing 10 years, Archana Jain, Director, PR Pundit, said, “We at PR Pundit are thinking afresh at 10. In the last decade, we have reinvented ourselves many times, and today we have built an enviable reputation for ourselves, which is represented by our new look. Our old logo has got a makeover. We have taken our name out of the red box to represent what we are best known for – ‘Out of the box thinking’. We have also added some lines to crown ourselves. Ancient Indian scriptures call it a Tripundra – it signifies three dimensions of our existence. Life is no longer the narrowness of two extremes at PR Pundit; it has inherited a third dimension, the one of poise and harmony and transcendence.”
“On this landmark, we wanted to give the company, our clients and team something that was more than a momentary reminder of our accomplishments, but really something that would celebrate our maturity each day,” she added.
Jain further said, “We have really enjoyed the last 10 years and delivered on our promises with pure professionalism and a sense of dedication and fun. We have grown consistently in these years and see that trajectory continue steadfast in the years to come.”
Speaking about the agency’s promotional plans, Jain said, “We are communicating our rechristening to our clients via personalised mails. This apart, all collaterals at PR Pundit have also been revised to communicate the contemporary yet distinctly Indian persona of the brand. Clients will receive press clippings, strategy papers, plans and concept notes in new packs using non-traditional materials. We had mounted an internal communications plan for the team before the close of the year that was able to add a sense of belonging and especially cheer, to lend motivation to the team in this otherwise gloomy period.”
“Going ahead in 2009, we will continue to display our determination of scaling new paradigms. We will all have to mount significantly more effective communications programme than ever before. In these times of economic slowdown, it has become essential that all campaigns be not just pertinent but also cost-effective. We look forward to developing programmes that are tailored to connect in ways that are relevant and compelling with the stakeholders. Creatively inspired communication strategies not only have to be grounded in business objectives, but enriched by target audience insights as well,” Jain pointed out.
Started in 1998, the decade-old firm prides itself for its service standards and creative approach. “We work well across start-ups as well as large-size domestic and transnational consumer facing organisations,” Jain said.