In a move to strengthen its external communications strategy, CNN-IBN, the English news channel from Television Eighteen Group, has appointed PR Pundit to manage its public relations across India. PR Pundit is also the communications of another TV18 offering, Channel 7.
Sharing his views on this appointment, Dilip Venkatraman, Director Marketing, TV18, said, “Tailoring communications to meet the local needs of every individual market is crucial in overcoming business challenges. PR Pundit is already working on our other brand, Channel7, and we are confident that their appointment will add further impetus in raising the external communications profile of CNN-IBN.”
Archana Jain, Director, PR Pundit, said, “We are delighted to work with CNN IBN, which displays an unmatched passion for news. The robust objectives of communicating news and views are indeed exciting. We look forward to being an integral part of this challenge.”
PR Pundit is a full service dedicated public relations company offering an exhaustive range of services to meet strategic communication needs in a challenging operating environment. AT Kearney, Bvlgari, Moet-Hennessy, Oriflame India, Pizza Hut, Radio Mirchi, Royal Sundaram, and Swarovski CCB are among the clients handled by PR Pundit.