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PR is all about adding voice to brands

23-June-2004
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PR is all about adding voice to brands

Both PR and corporate communications aim at most efficiently conveying the brand message. Corporates often use the PR wing as the platform for resolving crisis situations. Despite being an indispensable part of communication, PR is treated with a shallow perspective, feels Surabhi Saxena, Marketing Coordinator, Reebok India.

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