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'PR industry has become a far more defined and proactive'

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'PR industry has become a far more defined and proactive'

According to Meenakshi Sachdev Verma, Chief Operating Officer, Good Relations India, earlier PR in India was considered a liaison officer's job. But, today it has become a far more defined and a far more proactive. In conversation with Sumita Patra of exchange4media, Verma shares her views on how the industry has evolved over the years.


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